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New Beginnings
Author of "Market" Down Some of you may know that I have another blog called “Getting Down to Business.” It’s been a while since I’ve posted there so I apologize for those of you who may have been...
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Mass-Marketing High Fashion: Yay or nay?
So I thought for my first post it would be interesting to take a look at an up and coming trend in the fashion industry. It seems that a new movement of “mass- marketing high fashion” is upon us as...
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Marketing Magic: Needs Into Wants
So this week in class we explored the widely-common “Maslow’s Hierarchy of Needs.” I never actually realized how true a reach it had in terms of spanning multiple topics. Maslow’s Hierarchy of Needs...
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Trend Spotting at its Finest
I’m not going to lie. I love trends. I love reading about trends, I love predicting trends and you can bet that I follow trends like the dream consumer each industry targets. So when I stumbled upon...
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YouTube – A Social Media Revolution
After reading Cheryl Chan’s blog post about YouTube as a marketing platform, I decided to comment on her post because I could not agree more. When asked about social media tools nowadays, YouTube is...
View ArticleWhere Will Happiness Strike Next?
Coca Cola once again shows the world that they are the leader in marketing. Their “open happiness” campaign began in 2009, utilizing the then popular “American Idol” tv show to promote their concept....
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HootSuite: Social Media Heaven
For those of you that don’t know what it is, it’s time to get acquainted because it’s changing the face of how you browse social media networks. At least for me it did. Via new.cnet.com HootSuite is a...
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Some Pretty Ninja Marketing
So yesterday there was a LOT of buzz around Forever 21 because of their very clever marketing tactic. For all sales made on March 18, 2011 between 12:01am to 11:59pm, they donated 100% of its online...
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Viral Marketing: The Only Way to Go
Looking through the class blogroll, I noticed an interesting post by my classmate, Rebecca Abel. On her blog, she commented on “Jennifer Aniston’s Sex Tape.” Initially, I was pretty taken aback by...
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Comment: How to Practice Safe Tweeting
After reading the post on the “Don’t Drink the Koolaid” Blog about Chrysler’s most recent PR scandal, I wanted to write on post commenting on it because social media is something that really intrigues...
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